The World Health Organization defines sexual health as a state of physical, mental and social well-being in relation to sexuality.
Sexual Health is not a new concept. However, the way we communicate about it is changing, some would even say evolving. Every day we receive numerous messages about “getting healthy.” The mandate to gain and maintain health has become a focal point in today’s society but what does it mean to have sexual health?
Of course, we know the three pillars to overall health:
But where does sexual health fit into this dynamic?
I submit that sexual health is the fourth pillar.
All of these forms of health work together to support the well-being of the whole person and sexual health is no exception because sexual health can affect all aspects of our lives.
The act of sex itself can relieve stress, boost your mood, and improve your sleep, but sexual health is more than just the act. Sexual health is about positive and affirming relationships, intimacy, pleasure, and safe sexual experiences.
With this in mind, when Octane works with our clients to communicate about sexual health, we focus on people and not disease or disorders. We understand the importance of creating opportunities for open discussion and allowing room for questions and exploration. Our goal has always been to promote sexual health in a non-judgmental way that empowers everyone to have a voice.
Sexual health is a cornerstone of holistic health and our sex-positive messages have to impact on beliefs and behavior. So, it is imperative that we show how integral sexual health is to our everyday lives. Our newest DC Health campaign does just that.
The Sexual + Being campaign centers on the idea that “Sex is a natural part of being.” That is being confident, empowered, brave or bold. Positive images and messages reinforce the idea that sexual health and sexuality are topics that we can discuss and embrace. We focus on breaking down barriers to information about sexual health without scare tactics or guilt.
The conversation about sexual health is evolving and we like where it is headed.