For more than 10 years, Octane has collaborated as subject matter experts for DC Health, HIV/AIDS, Hepatitis, STD and TB Administration (HAHSTA) to promote conversations about sexual health in the District. While Octane has effectively positioned HAHSTA to lead that conversation, they needed a general awareness campaign to act as a central campaign for all of their resources. The campaign was also charged with helping DC residents have positive conversations about sexual health.