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ABOUT

EXPLORE WHO WE ARE

Octane

Our Vision

Inspiring empowered people to act and transform.

Our Mission

Each of us has a story. Our work will connect to that story.

Our First Love

With its diverse people, vibrant neighborhoods and celebrated monuments, some call Washington, DC the nation’s capital. We call it home – a place we know and a place where our work lives and thrives.

Our Philosophy

We inspire action through our work. The diverse people and vibrant communities of Washington, DC inspire the world with their amazing stories. We connect those stories with audiences spanning the globe. As a trusted adviser, Octane transforms communications challenges into opportunities.

Social Equity

Octane Social Equity

Octane Social Equity is a new division of our firm that develops a comprehensive brand identity for companies and organizations, demonstrating their solid commitment to social equity, both internally and externally. Octane works with clients to present honest communication that diminishes ambiguity surrounding corporate policies, actions, and beliefs, which act as symbols of positive social change in our constantly evolving cultural landscape.

Octane has successfully developed social equity brands for national organizations across industries, including energy and power, health and wellness, the booming legal cannabis industry, and more.

With Pepco Holdings (PHI), we developed a Corporate Impact Report, sharing information about the company’s community and social good efforts, from environmental sustainability to diversity and inclusion, employee engagement, and more. We also developed an integrated campaign to reduce energy use throughout DC, while creating awareness of how actions can save more than money. To date, we have collected 5,320 total pledges and garnered nearly 1 million social media impressions to the campaign’s digital platforms.

With the Maternal and Infant Health Summit, we were tasked with decreasing the overwhelmingly large mortality rate of mothers in the District. We put together an event, in partnership with D.C. Mayor Muriel Bowser, with more than 1,000 attendees, garnering 8.97 million summit social media impressions and nearly 1 million advertising impressions.

What We’re Doing

Octane has successfully developed social equity brands for national organizations across industries, including energy and power, health and wellness, the booming legal cannabis industry, and more.

Looking Ahead

Octane is excited to continue developing impactful social equity identities for current and future clients across industries!

Impact Areas

Connecting consumers to brands

Every brand has its own audience. We facilitate these relationships, helping brands to better understand their audience and build lifelong connections with consumers.

EMPOWERING COMMUNITIES TO ACT

Years of experience working with diverse communities throughout DC have taught us how to address audiences on their own terms. We communicate the stories that inspire action.

IMPROVING HEALTH AND EMOTIONAL WELLBEING

Today, the topics of health and wellbeing are taking center stage. Opinions are varied and knowledge can be limited. Octane understands how to market vital public health messaging and impact real change.

FURTHERING PUBLIC SECTOR EXCELLENCE

You provide the direction. We provide the proprietary insight and creative genius. Together we help federal and local governments build awareness, inform the public, and lead citizens.

Meet The Team

Innovative. Fearless. Collaborative.

Our team is comprised of some of the most creative thinkers in DC and beyond.
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Everett Hamilton Jr.

CHIEF EXECUTIVE OFFICER

Innovative strategist. Connector. World traveler, foodie, and gracious host. Fan of the Crown. Devoted to family and friends. Devoted to the District.

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Andima Umoren

DIRECTOR, OCTANE DIGITAL

Innovator. Analytics-obsessed trendwatcher. Detail-oriented digital guru. Snackaholic. Foodie. Twitteratti. DMV Local.

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Nicole Morant

DIRECTOR, CLIENT SERVICES

Creative free-spirit. Committed. Analytical. Adventurous. Problem solver with an open mind. Optimistic.

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Michael King

CREATIVE DIRECTOR

Seasoned and experienced. Enthusiast of print and pixels alike. Always ready with a sense of humor. Traveler. Home chef. Dog lover.

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Malleana Ruffin

DIGITAL MEDIA MANAGER

Digital Inspirer. Visionary. Loyal. Determined. Humanitarian. Ambivert. Free-spirited. Yogi. Culinary Aficionado. Traveler. Chicagoan.

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Brian Van Hoven

SENIOR ACCOUNT EXECUTIVE

Creative. Engaging. Ambitious. Impactfully unique. Quick-witted and easygoing. Diplomatic. Industrious. Resourceful.

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Monica Pierce

SOCIAL MEDIA SPECIALIST

Creative writer. Detail-Oriented. Artistic. Curious. Media enthusiast. Note taker extraordinaire. NoVA local.

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Georgette Walker

OFFICE MANAGER

Efficient. Perfectionist. Detail-oriented event planner extraordinaire. Foodie. Jazz enthusiast.

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Savanna Mickens

ACCOUNT COORDINATOR

Purpose-Filled Publicist. Innovator. Lover of a Good Campaign or a Good Sushi Roll. Happiest Near Water. Big on Integrity. Ambivert. Gorgeous Prince George’s. Child of the Most High.

WE HELP YOU ADDRESS ISSUES
THAT CHALLENGE COMMUNITIES.

Contact Us About Your Campaign Today And See How We Fuel Results.