A lot has changed since Octane was first founded 21 years ago! At that time, Facebook hadn’t been born and Amazon was ONLY selling books. Issues like sustainability, marriage equality, and social justice did not command the front pages of the news – or should we say, the top of our news feed. But even before topics like these were mainstream, Octane has always been a catalyst for culture-shifting issues, and creatively communicating their importance to the public.
For more than two decades, we have tackled tough issues such as HIV/AIDS, an epidemic that hit home especially hard for us as part of the Washington D.C. community, as well as maternal and infant health, alcohol use among teens, and children’s mental health.
As we have engaged people and communities, we have also connected them to valuable information about energy and sustainability, increased participation in the U.S. census and elevated voices to speak out about Washington, D.C. becoming the 51st state. Families and communities are now using information to create “good” and become activists across the globe. Thus, we believe it is the right time to introduce Octane’s new brand identity.
The logo displays the intersection of culture and action, the premise of Octane, and our strategic approach. The primary visual is the fingerprint, which represents the lasting impact that Octane leaves on all of our work, and recognizes that humanity and our community are at our core. Like the uniqueness of each fingerprint, our communications solutions are personalized for each client based on their distinctive background, perspective, and goals.
Check out our website to receive the latest updates about our brand, client projects, and transformative communications solutions! Also, be sure to connect with us on social media, and follow our new Instagram page!