We know that digital marketing strategy is critical to connecting with consumers in today’s climate. According to a recent inbound marketing report, nearly 80 percent of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. 82 percent of businesses admit that blogging is critical to their business. That’s why it’s so important to put together a strong blog strategy that connects with your audience, and encourages them to engage with your company or organization.
Here are three major ways to create impactful blogs for your business:
Incorporate Timely Topics and Conversations
It’s important to stay abreast of the current events and news that are relevant to your audience and incorporate them into your content. For example, if you are a fashion brand, and a major celebrity or influencer drops a fashion line, you might consider a review, or find another way to tie in the timeliness. You should also leverage national observances that pertain to your audience, and build engaging content around them. For example, if you’re a nutrition or food brand, you should incorporate Better Breakfast Month into your September planning.
Introducing conversational elements in your blog such as a comment section, or continuing a conversation on social media, can help engage your audience even further.
Use Captivating Titles
Let’s face it. First impressions matter a lot. It’s how others judge what they’re not familiar with. Having a captivating blog title entices the reader to read your blog and reshare to their audiences. You could have the most valuable, ground-breaking content included in every post you write, but without an attention-grabbing title, no one would know.
Additionally, titles can positively impact your Search Engine Optimization (SEO), which allows for the maximum number of individuals using search engines to come across your blog. You should craft your headline to include specific elements that help your post rank higher on Search Engine Results Pages (SER). This could help drive more organic traffic to your site.
Utilize Search Engine Optimization
Source: OpenVine Internet Solutions
Search engine optimization (SEO) allows your blog to get the most traffic possible. You can optimize your blog by utilizing keywords in your post. Google Adwords is a great tool to help you research strategic keywords and monitor what others are using in your industry.
Try to include keywords in titles and subtitles, introductory and conclusion paragraphs, and metatext. Also, include hyperlinks and information relating back to your social media channels.
Make Your Content Digestible
People don’t read content on the internet like they would read a magazine or book. And with our attention span getting shorter and shorter, it’s important to curate digestible content that’s easy for your audience to read and take in.
Consider formats such as list-based articles, bullets and numbering, bolded subtitles, etc. Also, try to incorporate engaging visuals when possible, such as gifs, videos, and photos.