(I-71) went into effect on February 26, 2015. This initiative makes it lawful under District of Columbia law for a person 21 years of age or older to possess, grow, use, give, and receive marijuana according to very specific guidelines. The passage of Initiative 71 led to widespread confusion within the community in regard to the legality of marijuana use, and the resulting effects on one’s health. Officials at the DC Department of Behavioral Health
found it critical that the public be informed on the realities of marijuana in the District and hired Octane to create a widespread public information campaign.