The Situation
Improving Health And Emotional Wellbeing
The Science
The
Process
HAHSTA partnered with Octane to reach those who self-identified as either a heterosexual African- American (man or woman) or as a gay man residing in Wards 1, 5, 6, 7, and 8 through the “Ask For the Test”campaign. Octane understood that informing DC residents of the need for HIV testing was not enough. There had to be a clear call to action that empowered residents to take charge of their health.
Key Findings
• DC residents report they in the know about HIV/AIDS
• 24% receive important information about HIV from their doctor
• 30% said that the majority of their awareness came from traditional media campaigns
Goals
• Motivate residents to learn the status for their own health
• Inform residents of the importance of requesting an HIV test during their doctor visits
• Motivate residents to learn their status for the people in their lives